Beauty Without Consequence.
The 100% ammonia-free, longest lasting, permanent natural color!
Our mission is to provide you with the very best solutions beautiful hair by turning from the path of chemical driven answers and looking instead to Mother Nature. We proudly develop professional, ammonia-free color and care products to give you radiant and healthy hair without fear. Beauty should come without consequence. Confidence should come without risk.
- 100% Natural Base
- 100% Ammonia-Free
- Non-Toxic & Bio-degradable
- Hypoallergenic
- No excessive inventory
- Only 6 intermixable shades
- Create 32+ popular permanent shades
- 100% gray coverage!
- Made in the U.S.A.
- Crafted by a salon owner & celebrity colorist…not a corporate conglomerate!
- The Path of Nature as opposed to the Path of Science
